The Ultimate Guide to Tracking Traffic from Social Media and Mobile Devices with Google Analytics

We’ve all heard the saying, “content is king.” And with the rise of social media and mobile devices, that’s become more true than ever before.

But what do you do if your website traffic isn’t doing as well as you’d hoped? Or if you’re not sure what your audience is looking for on your website? That’s where Google Analytics comes in. It allows you to track visitors from social media sources and mobile devices to figure out what they’re looking for on your website and how successful it is. From there, you can optimize and improve certain areas of the website to better attract them. This guide walks through how to set up Google Analytics to track traffic from your social media channels and how it impacts the success of your site.

An Introduction to Google Analytics

Google Analytics is a free tool that helps you track your website’s analytics and traffic. It provides you with data about how people are accessing your website, what they’re looking for on your site, and what they’re doing once they get there. From this information, you can make adjustments to the content of your site or even create new sections to help better attract visitors. To start using Google Analytics, all you have to do is create a Google account and sign up for an account with the analytics software provider of your choice (there are many options).

Setting up Google Analytics

Before you can start tracking social media traffic, you’ll need to set up Google Analytics. There are a few steps involved in setting up Google Analytics, but they’re simple enough to do yourself.

First, go to the website where you want to use Google Analytics. Scroll down and select “Google Analytics” from the list of available tools >>

Next, enter your Google analytics ID (it’s usually found on the settings tab of your website). Click the “Continue” button and click “Allow.” Once you’ve allowed access, click “Done.”

Now that you’ve allowed access to your analytics account, go back to the original site and click on “Administer Tracking” under “Tools >>

Next, scroll down and click on “Configure Web Property Tracking Settings.” In this area of the page, you should see an option for “Social Media,” which will allow you to track traffic from Facebook, Twitter to your website.

After configuring this setting, hit save by clicking on the green arrow at the top-right corner of your screen. That’s it! If all went according to plan, then when you go back onto your analytics dashboard after completing these steps for each site that has social media links posted on them, it should show that there was a spike in traffic from social channels during those time frames.

Tracking Social Media Traffic

To track social media traffic, you’ll need to create a Google analytics account. It’s important to note that if you already have an existing Google Analytics account, you can simply use this to find out what sources of traffic are coming from social media and where they’re coming from.

Once your Google Analytics account is set up, you’ll be able to access the conversion report URL by clicking “conversions” on the left-hand navigation menu.

In the new window that pops up, click “New Conversion / Goal,” then click “Social Media.” From there, select the appropriate action and click “Start Tracking.”

What is the importance of tracking mobile traffic?

Tracking mobile traffic is important for a couple of reasons. One, it shows you how your audience interacts with your website on their mobile device. If they’re not viewing content as intended or making purchases, that’s something you can look into to fix.

Also, mobile visitors are more likely to convert than desktop visitors because they’re already familiar with the site before coming in.

Finally, if you’ve got a lot of traffic coming from social media sources and mobile devices, you can better optimize your site to best serve them. This means that if you’re getting a high volume of traffic from these sources, you should focus on catering to them. For example, if social media is bringing in a significant portion of your website’s traffic, then you might want to change your site navigation so that people can find what they need when they first come in the door.

Tying it all together

Once you’ve set up Google Analytics to track traffic from your social media, you’ll be able to see the impact that your content has on the success of your website. You will also see which content is best for different audiences and what it takes for them to convert into customers. It’s a great way to start measuring your results and improving them from there.

Before we get started, make sure to create a Google account if you don’t already have one.

How to use Segments in Google Analytics

The first step to setting up Google Analytics is to create a segment.

This is an easy way to pinpoint important areas of your website. Creating a segment will help you figure out what type of content your website visitors are looking for, what platform they’re using, and where they’re located in the world.

If you want to know which social media platforms are driving traffic on your website, you can set up segments for each one that will provide information about their source, traffic from social media sources, top referring websites and keywords, and the time-frame it took them to get there. If you want to know which devices people are coming in on, you can set up segments for mobile phones and tablets as well as desktop computers. You can also set up segments for different countries if you’re trying to target certain audiences.

How Discovering Social Traffic

Impacts Your Site

Social traffic can be a tricky thing to track. It’s easy to see how this kind of traffic can be beneficial, but it’s important to know what the traffic is coming from in order to act on it correctly.

You don’t want your web analytics software picking up all of the people just poking around on your website, rather you’d like to know who you qualified leads and customers are. That’s why the best thing you can do is make sure that your analytics software knows which social media channels are being used by your visitors. For example, if someone visits your website through Facebook, Facebook will provide information about that visitor’s demographics and interests. This means that you’ll be able to see exactly where those visitors came from so you can take action based on what they’re looking for on your site.